Cure Xuanwu Hospital and use public relation theory and method for the reconstruction and extension project and pull down and have notable effect for the first time

Cure Xuanwu Hospital and use public relation theory and method for the reconstruction and extension project and pull down and have notable effect for the first time
Cure Xuanwu Hospital and use public relation theory and method for the reconstruction and extension project and pull down and have notable effect for the first time
For many years, because of the defect of the system, it is conspicuous to pull down all sorts of contradictions initiated day by day, the city pulls down the difficulty bigger and bigger. The expanded the first stage of the project of Xuanwu Hospital of Capital University of Medical Sciences is a key project in Beijing, this project needs to solicit about 4500 square meters of state-run construction land in the perimeter of present location of the hospital newly, to building and becoming primary task of the reconstruction and extension project by original household and removal with unit property right of ground. In order to advance pulling down the task to finish as scheduled, this institute tries to utilize theory and method of the public relations to launch a series of public relations, have promoted and pulled down the process effectively. Capital University of Medical Sciences Xuanwu Hospital Li auspicious magazine 5 periodical send question until " whether the intersection of hospital and reconstruction and extension project pull down public relations of event, practise " 2011 year in " the the intersection of Chinese and hospital " The article, introduce this institute in the reconstruction and extension project, use the theories and methods of the public relations, push into the intersection of hospital and the intersection of practice and course that perimeter pull down, propose hospital in expanded to pull down particular public relations target and goal in the event, have described propagating of the hospital voluntarily, free service, consulting the opinion, concrete method to deal with crisis, and explained effect and practice made are realized. The article is pointed out: First of all, the reconstruction and extension project of the hospital is a public beneficial project of benefiting the society, are different from commercial area development, the hospital should communicate with the external world voluntarily in the course of pulling down, transmit mission and task of the public beneficial project, dispel all sorts of misunderstandings to the expanded area of the hospital of the public and residents ready to move with their houses to be dismantled, change passive one into positive social attitude. Secondly, should know yourself as well as the enemy in the interdynamic spreading, in every concrete public relation activity, not only should define one's own purpose, will understand the requirement for propagating the target, could improve the pertinence with interdynamic public relations in this way. What launched entered an investigation and grasped residents' puzzled and thought trends of each stage regularly, pointed public relation form and content make the public relations each time all make the good result in time.


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