The illegal medical advertisement " Five major traps " Exaggerate curative effect and conceal the truth of making a diagnosis

The illegal medical advertisement " Five major traps " Exaggerate curative effect and conceal the truth of making a diagnosis
The illegal medical advertisement " Five major traps " Exaggerate curative effect and conceal the truth of making a diagnosis
Some medical organizations mislead consumers to select medicine and purchase medicines in advertising form, the increase of this kind of phenomenon causes the social extensive concern. At the tenth committee third session of Jilin Province of CPPCC held, Jilin Province member of the CPPCC National Committee Liu ZhongBao says, it is to set up " five major traps " that the illegal medical advertisement deceives consumers . The trap one: Exaggerate curative effect. The invalid patient to exaggerate the advertisement of curative effect more heavily to a lot of conditions, seek medical advice in many ways, have extremely strong induction. This kind of advertisement is making " The expert " The banner, to some diseases common, with long course of disease, the curative effect of boasting wantonly. For example " the hepatitis B index guarantees to all turn overcast " " diabetes guarantees to cure, what eaten what the patient wants to eat " Wait, it is the most common exaggerative term. And in fact, hepatitis B index it turns overcast to be impossible all, if diabetes patient " want, take what what does it wipe out " ,Will result in losing one's sight even dying from the kidney to decline finally. The trap two: Utilize stars to induce the patient. Induce consumers to be a more popular method with the star. Celebrity's popularity is not equal to the advertising credibility, though they have appeals, but does not know medical science. This has utilized consumer's psychology of following blindly to the star. The trap three: Typing the shop sign curing difficult and complicated cases specially. Things are very hard in a lot of private small medical organizations, have to " produce something out of the common with one's creative mind " Rob by market,it is go out until department rent to adopt often, call for by some " the expert " ,Show " cure difficult and complicated cases specially " Posture,even to treat AIDS it is theirs is professional. The trap four: Conceal the truth of making a diagnosis, make the great volume prescription. The patient, conceal and treat the truth, exaggerate the severity of disease in the face of going to a doctor, actually what the patient got was small disease, but it is serious to actually say, in order to induce the patient to buy big a horizontal tablet prescribed medicine. The trap five: Conceal the prescription content and composition of medicine. In order to make money, some medical organizations still conceal prescription content and medicines composition, it was some ordinary antibiotic or some low priced Chinese herbal medicines that prescribed obviously, but can disguise as curative effect originally, the raw materials expensive " secret prescription handed down in the family from generation to generation " Or " such and such medicine No. 1 " ,These " medicines " Mostly will delay treating, even endanger patient's life without the permission of country. To these traps, Liu ZhongBao proposes, besides strengthening and propagating and preventing common people from being deceived, the responsible department of the goverment should strengthen the verification of the advertisement too, carry on trussing up punishment to the illegal advertisement, all investigate responsibility for the party, unit, enforcer of administration, media, spokesman. Through setting up long-efficiency mechanism, strengthen the attack to illegal advertisement. (reporter Chu XiaoLiang) More excellent contents please click www.people.com.cn's health channel


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