The choice of the online pharmacy purchase medicine on the net the behavior is dissected

The choice of the online pharmacy, purchase medicine on the net the behavior is dissected
The choice of the online pharmacy, purchase medicine on the net the behavior is dissected
There are more and more chances of the vertical field of Internet, but the medical trade is nearly " solved " by Internet The last solid ice,after all it is in this one piece tradition, getting more close too trade too. I observe the development of medical Internet for a long time, as to the current situation of this trade at present, there are the following characteristics that can be analyzed. The medical Internet trade has E-business of the three mode information serving types, B2C, medical trade professional type mainly. Among them, start initially, development prosperity the intersection of information and person who serve the most, representative 39 the intersection of health and network and every door health channel. " China Netweek was " announced in 2010 " Website's influence billboard of the medical and health " In TOP20, the overwhelming majority is all this mode. B2C E-business is developed in recent years very fast, but fish and dragons mix up together, there are a lot of tricks. There are data that claim, more than 1000 purchase medicine on the net in B2C medical websites at present in China, but more than 50 have really obtained qualification of national Bureau of Drugs Supervision. I believes that has credible B2C medical modes to succeed in the future, but the prerequisite is that the trade goes through once and fixes and shuffles, present representatives are villager's medicine network (www.xiangqinyw.com) And some medicines websites with certificate. The third kind is a professional website facing doctors and patients, this kind of website mainly orientates as the connecting of relationship between doctors and patients, a bit similar to U.S.A.'s popular modes such as GoogleHealth,etc., its representative is good doctor online. But this kind of website is few in quantity, it is relatively high to enter the threshold, and need the resources all the year round to accumulate. Professional medical website as rare as phoenix feathers and unicorn's horn to let whom people worry, the intersection of medicine and these kind of professional, serious service, the image appearing on Internet is not matched with it. Same Israel " Website's influence billboard of the medical and health " TOP20 is the example, I have arranged and checked one by one, except villager's medicine network (www.xiangqinyw.com) Wait for some websites taking chain dispensary as backing outside, a lot of websites can not be deserved to be called " professional medical websites " . Villager's medicine network (www.xiangqinyw.com) Speciality mainly embody in: First, the thought, everything serves fellow countrymen; Second, there is specialized medicine that consults teacher, pharmacist, doctor, " customer service " All medical specialities; Third, its company is a large-scale medical chain developed with the single private pharmacy. The company has more than 200 door shops of straight camp in city and market, Huaihua of Changsha of Hunan Province such as Shaoguan, Qingyuan of Guangdong Province, more than 10 families of large-scale medical clinic, 2 large-scale logistics home-delivery centers of nearly 4000 square meters of the storage area. There are all kinds of selling elite, nearly 1500 managerial talents now in enterprises. Villager's large dispensary Israel " All is for fellow countrymen " It is a management theory, adhere the principles of buying medicines from the producer directly, reduce the links of circulating, lower costs, let, do benefit to the masses of consumer, spend minimum money, receive most great material benefit. Mainly in order to manage: Chinese medicinal materials, traditional Chinese medicine decoction pieces, Chinese medicine, chemical medicine preparation, biochemical medicines, antibiotic preparation, the biologicals (except preventative biologicals) When for main fact, the intersection of management variety and the intersection of quantity and nearly ten thousand kinds, cooperate with large-scale medical wholesale enterprise of the upper reaches; Fourth villager medicine network to obtain national Bureau of Drugs Supervision purchase medicine on the net more thanth one of them of qualification. And most so-called medical and health platforms mainly exist followingly " Non- professional " 1 situations, staff speciality degree of field mostly professional of IT background, medical without being lacked. This should be a common fault of the whole trade, by the look of essence, medical websites should belong to one kind of the medical organization, the supervision department has not implemented the strict entry system to this field, has caused " think highly of running while paying insufficient attention to the service " Result,it is the starting points of medicine network in and villager " whether all is for fellow countrymen " . 2,Mix medicine, health care, two sexes, keep in good health,etc.. Most websites depend on " Two sexes " The channel comes to drive the flow, attract and click, this respect relates to imagination of the commercial mode, hope to make the advertisement cash by flow, but reduce the speciality degree too, leave a kind of impetuous impression on somebody. 3,Lack rigorous operation consciousness. It should be the most important quality of the medical services to be professional, rigorous, but most websites are eager for quick success in operation, it is rigorous to lose. For example in doctors and patients are interdynamic, give specialized diagnosis to the ordinary netizen open, this accord with the idea of UGC, different information will be destroyed and believed in the sense. It is a trade taboo on the commercial mode to chase the commercial repayment too early, except that B2C E-business websites have clear commercial modes, two major kinds of other websites are general and anxious for success in pursuing commerce's repayment. On this, I agree to what Zhou Hong �t said very much: The project of finding the profit mode that it is the earlier, it is difficult to do a major issue. Browse through every large medical and health website, especially orientate as the door mode of the information service, among them is packed with the advertisement and popularize information, a lot even mix in the content, attempt in order to obscure user, try, it sounds as if, obtain and click incomes. Though on put into the enormous fund and popularizes in the network in the medical trading, in the future, this kind of mode can't be the best one. Author of this relatively approves villager's medicine network (www.xiangqinyw.com) Tactics,born already for many years even if platform, be possessed by ability of realizations commercial, but villager's medicine network seems a bit unmoved. Obviously, in the view of villager's medicine network, the psoriasis advertisement is difficult to support its expectation to the future commercial promise of the platform. The medical trade is a market with enormous potentiality, do a good job of resource accumulating and user service first, make the good foundation, the mode of the realization should be a thing success will come after conditons are ripe in the future. So, the author thinks time when how long at least medical Internet also needs precipitates, before this, the denser the commercialized atmosphere is, it is the apter to become the bottleneck of future development of the platform.


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