The online pharmacy dances: Wear the fetters and hand cuffs to jump " The national standard "

The online pharmacy dances: Wear the fetters and hand cuffs to jump " The national standard "
The online pharmacy dances: Wear the fetters and hand cuffs to jump " The national standard "
Barrier high remarkable method, more, regular army game absolutely not " the license plate " A movements in martial arts traditional trade touches net, few trades make people " entangled with " like medicines trade . Because the entry threshold where the medicines particularity brings is high, only 30 left and right sides get " provide medicines for personal consumer " at present in 15000 chains pharmacy of the whole country Qualification. Though " player " Lack, " game " At the very beginning, but involve in " towns and villages all over the country " for the first time Person frequently think out surprising tricks,game behind,"barrier say " Certainly absolutely not " The license plate " One. " license plate " Equal to the intersection of adult and gift, get online pharmacy of license plate nowadays, generally is wired to go to the intersection of entity and the intersection of shop and backer, for example it is that Liaoning holds and grows the dispensary chain co., ltd. of the hall to hold and grow behind the network, what Golden Elephant net getting the license plates first depended on is Golden Elephant large dispensary. Because false medicine wildness, gangster inn walked crosswise in the past, the online pharmacy was once closed down 2004. Since December 1, 2005, the country has unlocked the sales platform of this medicines. So as to online person who look around of pharmacy but speech, get " entry card " Key frequently how not to find entity pharmacy support. Alternatively, you can comb one and streamline the upstream supplier, get around the middle channel and connect the roller chain of the terminal market in series directly, the threshold is high therefore thus clear. As regards commercial mode only, operation mode and B2C network of the online pharmacy purchase distinguishing it is not too big, the reason why they are popular, mainly benefit from the price advantage. According to the introduction of insider, the online pharmacy can save rental, manpower, even if provide 10% of the favours, the space of profit is still very captivating. Undoubtedly this is one " The cow " ,And it is still " There are barriers " ,then what ability it enter bull fighters of minority circle he who strikes first gains the advantage? Every view differs. Chairman's yellow method of the hurricane of a network of buying medicines is, build medical shopping guide's websites, combine the pharmacy, consumer place an order on the net, website come on pieces of the intersection of price and PK the same kinds of medicines pharmacy different, producer different first, and then let the cost performance be highest, give medicine to call from the pharmacy of member in range of 500 meters of consumer, websites obtain and deduct a percentage through the turnover. Searching medicine network general manager Guo Asia has such a suggestion too, makes a piece of cool news network -like online medicines and buys the search engine, tell customer goods a certain, every online pharmacy cheap and which closest to customer pharmacy. And 800 the intersection of medical and health and network purchase Liao, general manager of store, only can, make the rule, say different opinions as to the intersection of medicine and the intersection of price and PK, he claims, talks about " medicine price PK " at present It must be a gag! Because it is impossible for brand medicine enterprises to allow " medicine price PK " ,If participate in " PK " Commercially available all " The low gross profit with high costs " Talk about,that consumer is not quilt " the flicker " ? He thinks, the E-business is not depending on " medicine price PK " to the unit price of the guest, form rate of the guest Can realize, should depend on the goods advantage on one hand, on the other hand depend on the relation of passenger flow volume, and promote the relation of policies. (see this issue of C12-13 edition specifically) Throw " fetters and hand cuffs " away ,Long tail survive the intersection of rule and present online pharmacy rely on logistics and situation to provide and deliver system the traditional chain store very much, also already determined the online pharmacy is unable to develop into a kind of independent medicines retail achievement state, defend the large dispensary general manager Zhou RenFu to say in this way in Beijing. Obviously, the online pharmacy can't change " life " of the entity pharmacy at present ,If you want to throw away" The fetters and hand cuffs " Dance, has taken on Neptune time chain pharmacy predecessor CEO's money and built agricultural suggestion, the only promising direction of online pharmacy is health product and family planning articles, because these two kinds of goods have 70%-80% of the gross profit easily. 1 director, shop of No., good at Gang, say even when being accepted the south and achieved the rich will reporter's interview, subdivide and construct and set up to the future of safe medicine network, say too that " though now can not be fixed, but with my experience, website medicines will be as the main fact with chronic disease medicines, regular medicine and health product, medical equipment,etc. that will come. " (see this issue of C11 edition specifically) At the intersection of category and thinking of management, can draw lessons from while being experienced too abroad in fact. Such as CanadianHeathcare online pharmacy of Canada, it is with the men and women " Viagra " For subdividing the typical representatives of markets of main fact, this kind of goods occupy the over half share of the total classification. Certainly, it becomes possible to retail letting the goods innovate limitlessly of the space of shelve online, many online pharmacies are giving play to one's own long end effect too, offer more goods choice, and so as to expand the niche. Golden Elephant large dispensary Chairman Xu Jun revealed when being interviewed by media a few days ago, its online the intersection of pharmacy and the intersection of Golden Elephant and sales amount of network according to use medicine, use medicine for a long time at ordinary times and health consume three statistics, having occupied 42%, 34% and 24% of the proportions separately, among them sale such as articles of mother and baby of the consumption category of the health, medicine holding, cosmetics increase fastest. It is the center of the online pharmacy to rely on the high development non- medicines that the long end effect brings. Interview and write: Reporter Liu YanYan in the south


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