The online pharmacy faces three major difficult problems Easy landing is difficult to touch net

The online pharmacy faces three major difficult problems Easy landing is difficult to touch net
The online pharmacy faces three major difficult problems Easy landing is difficult to touch net
In May of this year, Department of Commerce is here <>China especially points out, should encourage developing medical E-business. So, no matter E-business giant, or the retail enterprises of traditional medicine, regard the medical E-business as the important point of growth in future of enterprise. At the same time, because of receiving the cost of manpower, constantly upward management pressure of shop rental, and the new medical reform " A difference rate " The impact of the policy, the important route that the E-business is breaking out of the encirclement and making the transition as the chain pharmacy. However, the bright prospect is unable to conceal the realistic secret worry. The medical E-business still receives the restriction in numerous factors such as the commercial mode, logistics providing and delivering and policy threshold at present, the question focused on these three respects of " starting an undertaking and enclosing " in this issue, invite the professional personage in the industry to discuss how the online pharmacy could find the ways of suitable existence and breakthrough. The focus one: The self-built logistics charters the logistics question outside: Medicines concern people's health and safety, its logistics provides and delivers and needs to possess quite advanced level and strict management. So, the online pharmacy faces such a problem: Either self-built logistics, or cooperate with third party's logistics. The former's advantage is the logistics prescroption and security is ensured, the shortcoming is expensive, at one time have high input, and the latter's advantage can combine the social logistics, reduce, provide and deliver cost, shortcoming because risk produced to provide and deliver very much difficult to control. Give an idea: At the existing medical logistics level, the chain pharmacy can take the way in which shop on the door deliver goods and combine with third party's logistics to provide and deliver medicines, in order to achieve the goal of lowering costs and raising the efficiency. Li QingFu: The particularity of the medical logistics lies in, because medicines have strict lot number that is managed, some medicines are highly sensitive to temperature, need cold chain to provide and deliver; In addition, some medicines are fragile articles, once pack and damage, it is apt to cause pollution. So, the chain pharmacy is being made E-business project planning earlier stage, must tie and lay out the thing fluid. Look at present, the logistics of the chain pharmacy can roughly be divided into two kinds: One kind is trusted one's own retailing the delivery that the shop carried on medicines, another kind cooperates with third party's logistics company. At present, what the medical insurance took in a totally new way is the way in which two kinds of logistics modes combine together. In Beijing, the door shop with brand-new medical insurance distributes relatively widely, have better door shop resources, so to the local customer's order, can assign and deal with the door shop nearby; And to some new special medicines (medicine substantially as treating the tumour or anticancer) which we managed ,When the customer in some other places needs through buying medicines on the net, we will entrust to the fast freight of Chinese Railway and send. Wang ZhiJun: Supervise the regulation of the department according to medicine, medicines of the online trade circulate to consumer's links, can be through the self-built logistics (accord with the regulation that medicine supervises the department) of enterprises Flow here and finish with the thing of third party who has medicines to provide and deliver qualification. However, as sending to the logistics of third party with stronger ability at present, and no medicines obtaining medicines and supervising the department provide and deliver qualification. That is to say, supervise the regulation of the department, the delivery of online trade medicines according to medicine at present, it must be the self-built logistics. But the self-built logistics one is that the cost is relatively high, second, it is relatively low to cover ability, very easy to lose the advantage of online trade. So, the influence that the self-built logistics develops and survives to the online pharmacy is obvious. We wish eagerly domestic full-length expressing logistics enterprises, can see this business opportunity, make the delivery qualification of medicines as soon as possible. Seeing that the intersection of our country and medical the intersection of thing and integral level of person who prevail at present, Germany majestic to it manages adopts to be that websites order, way which shop on the door provides and delivers. Our future plan is, launch the branch in long more developed area of triangular electricity trader, the branch carries on the delivery of medicines. Di TongWei: One group of groups of profit has many kinds of achievement states such as supermarket, general merchandise, convenience store, chain pharmacy. While opening the door shop of the entity, one group of own logistics companies of profit is developing constantly as an independent company too, not only responsible for delivering goods for one's own door shop, do some selling in batches, distribute and the work of third party's logistics. So, in delivery of the online pharmacy, we totally provide and deliver by one's own logistics. In addition we plan online pharmacy and other achievement states of group, for instance general merchandise, supermarket,etc. combine together integrative operation. But can combine with the logistics of the general merchandise, supermarket in view of logistics and providing and delivering. But in storing, because medicines need specialized GMP to authorize, its storage is independent. In addition, in customer service, medicines are independent, we are recruiting a large number of professional druggists to carry on the work of customer service at present. Huang Gang: The Chinese consumer market is vast in territory, the medical logistics is influenced by lot number, term of validity, GSP regulation, supervision yard,etc. again at the same time, expecting very much to concrete hardware facility and operation management group. To ordinary logistics company, have certain thresholds from the professional medical logistics service, and unable the whole trade logistics service network of making overall planning. So, the chain pharmacy launches the E-business, need to settle the problem of two following respects well in logistics project: First, the medical industry supplies the attention degree of the chain the logistics needs strengthening. The logistics centre where traditional medicine retails is directed primarily to the dispensary, pharmacy to provide and deliver, do not need reaching on time on time, on schedule; And medical E-business, the general purchase customer is ill, or situations such as the subhealthy state,etc. play and purchase medicines only, the hope is to buy medicines as soon as possible fast. This link of requiring the logistics centre to deal with, select, appear the goods, provide and deliver in the order etc. embodies high-efficient homework. Second, the characteristic of medicines has proposed the enormous challenge to the logistics. Because medicines are sold to usually have seasonality, the medical things all face personnel, dispose problem and service and respond to the problem while flowing out goods peak and slack period; In addition, medicine provides and delivers and faces the great challenge in needing the medicines that cold chain logistics provide and deliver, including the apparatus drop into, operation is supervised, question of sending back goods etc., all these need medical retailer to strengthen and improve. The focus two: How to solve" The line reaches the standard grade to down " Conflict question: As to the online pharmacy, most medical enterprises assume an ambiguous attitude: Retail the extending and supplementing on the net of the shop? The department that can make profits in future independent? So, once sell medicines on the net in the chain pharmacy, it certainly will assault the traditional shop. If does not deal with well, the chain pharmacy will be unable to get rid of such awkward situation. Give an idea: In the front desk, the operation such as performance examination, cost accounting and personnel of melting of the E-business independently is disposed etc.; In the backstage, the E-business should carry on the integration of the resources with the entity pharmacy, for example share medicines channel and member. For Solve the network shop and retail the conflict of the shop? Square Mao stem's �� Mian's oil ��'s string of Kun �� Tang of real barium of ��'s moisture in the soil And rice steamer nurse The earth � in great numbers? Huang Gang: The E-business and retailing between the shops " The line reaches the standard grade to down " Conflict question, show at first: Hospital, price with B2C of dispensary conflict; Secondly it is a conflict of the interests chain that medical purchase, doctor diagnose the illness; It is a conflict of the price differential of trans-regional medicines (for example finally: The local pharmacy purchases medicines costlily, purchase medicines through the strange land of the E-business, the logistics stipulates time can meet the demands to reach too) . As to this conflict, can pass and strengthen their own " value-added services " Slow down or dissolve. For example, it will all generally be through consulting the doctor or dispensary, will provide and purchase medicines to consult proposing that the pharmacy purchases medicines. So, retail the pharmacy and launch the E-business and need to set up and purchase the medicine advisory service channel in a disguised form to promote the customer to experience, in addition can offer some appreciation service for customer when delivering goods in logistics. Wang ZhiJun: The online pharmacy though goods have special attribute of medicines, belong to the category of the E-business in trade way, so could solve development and profit problem finally by type of operation and method of the E-business. In addition, customer group and customer group of the door shop of the entity of the online trade will have greater demand that will be distinguished, and there is no comparativity in the covering with ability and entity pharmacy of the online pharmacy. The future of the online pharmacy, should develop into the customer group with fixed consumption orientation, in this way the impact to door shop of the entity is limited. Operate independently with the operation mode of the E-business, it should be a trend of the online pharmacy of the future. As to operating independently, there should be specialized group and independent operation examination system at first, totally operated by corporatization; At the intersection of goods and structure, online non- the intersection of medicines and proportion of pharmacy with a bit higher, chain the intersection of pharmacy and medicines account for 60% proportion at present, but in E-business, this proportion needs exchanging over, it account for 60% for non- medicines to want. In combining in the backstage, the chain pharmacy can share the goods resource with the online pharmacy. Because the chain pharmacy has better goods channel, the online pharmacy can be drawn lessons from and adopted. In addition, member in the chain pharmacy and member in the online pharmacy can change each other, combine and utilize each other. Cui Weimin: Though the online pharmacy is in the ascendant, deal in the online shopping in the pharmacy on earth? Selling medicine comes through the network in the pharmacy? These are two kinds of completely different development routes, are borrowed and sold medicines simply on the net, with the present consumption habit and for brand trust of the entity pharmacy, this No. has a hard course. Because except that the enterprise trading in online pharmacy should strengthen the management level of its pharmacy of entity, abundance degree of the medicines again, the more important thing is that needs to carry on the promotion of the professional image, otherwise consumers are very low to their trust. But if deal in the online shopping in the pharmacy, it is a E-business platform that then the pharmacy is managed, medicines are only a goods classification on net, medicines have been turned into convenience but not completely professional lines. So, through convenience and variety of the network, let customers have more alternatives, perhaps can assist the pharmacy to realize and manage in pluralism even more. In this kind of development route, the online shop is no longer enterprise's exclusive marketing channel, but turned into the integration platforms of different chain pharmacy enterprises. The focus three: How to break out of the question in the policy barrier: According to " temporary provisions that the intersection of Internet medicines and transaction serves and examines and approves ", possess " whether Internet the intersection of medicines and trade serve the intersection of qualification and card " and enterprise of " the the intersection of Internet and the intersection of medicines and information service qualification card " can launch network selling medicine at the same time only, but numerous tries to march in the enterprises of the online pharmacy and gets two kinds of license plates actually few at present. In addition, the policy still stipulates: Medicines sold on the net can only be OTC, but the variety of OCT medicines on the market is about 1000 multi-type at present, it is unable to meet the goods enriching requirement of online shopping at all. Give an idea: Adopt " unite vertically and horizontally " Method,foundation joint venture,Internet enterprise and it is medical learn from other's strong points to offset one's weaknesses enterprise, obtain relevant qualification more easily, thus break through the policy barrier. Wang ZhiJun: " the the intersection of Internet and the intersection of medicines and the intersection of information service and the intersection of qualification and card " and " whether Internet the intersection of medicines and trade serve the intersection of qualification and card " supervise the department to confirm by every the intersection of province and medicine of municipality directly under the Central Government and examines and approves at present, single the intersection of door and shop can apply " the the intersection of Internet and the intersection of medicines and the intersection of information service and the intersection of qualification and card ", the bidding subject of " Internet medicines' trade service qualification card " must be the medicines retailer with chain qualification. Regarded as BTOC medicines sales platform with online trade function, demand to have extremely high protecting consumer's rights and interests measure in such aspects as medicines quality guaranteeing and safe trade, should also supervise the supervision window of the responsible institution at the same time, so should be still more appropriate the requirement of the chain for applying for the subject. The small and medium enterprise marches in the online pharmacy, the development that should be self-sufficient at first, requirement for supervising the responsible institution of to reach medicines and supervising etc.. The enterprises that the whole country obtains " Internet medicines' trade service qualification card " are probably 40 at present, and the quantity of the retailer with chain qualification is well-above this figure. Li QingFu: As to the policy barrier, the chain pharmacy should adopt the method of cooperating with enterprise of Internet to be solved. Such as east store of Beijing and open cooperation of China being a very good case. China announcement claim the intersection of Beijing and to the intersection of China and coherent wholly-owned the intersection of subsidiary and the intersection of Beijing and the intersection of China and coherent medical Co., Ltd. (hereafter referred to as " China put through " east store coherent will it be night July 5 )The subordinate chain co., ltd. of Normal University dispensary of good medicine of Beijing adds more money, both sides make the joint-venture in the medical E-business platform. After adding more money to finish, will hold the good medicine Normal University dispensary 49% of Beijing and 51% shares respectively in the east stores and open respects of China of Beijing. Because the chain pharmacy is apter to obtain " Internet medicines' information service qualification card ", and Internet's enterprise especially some e-commerce ventures, obtain " Internet medicines' trade service qualification card " more easily, so both sides combine, it is two qualification cards that have been both obtained. In the future, the medical insurance is too brand-new to exclude from carrying on the joint-venture with the e-commerce venture with relevant qualification, launch the online retail trade. Creating can stick to " touch net " Easy " fall " Difficult e-commerce venture or the intersection of chain and pharmacy, there is sufficient reason, march medicines online retail. According to the data that the commercial association of Chinese medicine release, Chinese medicines retail market scale is about 150 billion yuan in 2009, among them network selling is only about 70 million yuans, only accounts for 0.046% that the retail market sold. In the American-European developed country, this proportion is usually above 20%. By contrast, U.S.A. online marketing scale of pharmacy whole medical proportion of field of circulation extraordinary get High, it will be 20% in 2009, be close to 30% in 2010. Proportion difference is so different, have proved the space of market of online pharmacy of our country is enormous. Under existing and comparatively ripe Internet technology and E-business mode, it is not difficult to move medicines and surf the Net. However, the real difficult problem of the online pharmacy lies in: How to carry on medicines and service on net " Fall " ? Fall while being what is called, how medicines behind the intersection of Internet and trade send consumer to in the hand not merely, also what a a series of related system of launching the pointed service, confirming structure of the goods and marketing way according to the characteristic sold in Internet etc. is included, its back is actually establishment of a kind of new commercial mode. To E-business taking a shop of tradition as support, because the line reaches the standard grade and makes the conflicting question, the mode of its profit has been the dispute all the time. And medicines are different from the ordinary goods again, the country has strict management on this, in addition, medicines need guidance of some professional personages, in addition, " a difference rate " after the new medical reform policy of our country is implemented at present while selling Question,so retail medicine, and pharmacies online's pressure and threshold to face is more. Seem now, interact with entity shop only through strengthening the online pharmacy, the ones that could realize the online pharmacy " Fall " Question. As everyone knows, shop on the door is very good resources, besides for the goods to display and selling, its resource of site still can play a role in serving the community, spread image,etc.. So, the online pharmacy can make good use of a resource of shop, realize the delivery of medicines and popularization of website. In this respect, one group of groups of profit of several dozen chains pharmacy is popularizing " integrated service is being checked " ,Namely regard E-business platform of group of the profit as the tie, unite many door shops of communities of Qingdao, combine multiple services such as housekeeping, paying the fees, intermediary, form the integrated service site, thus has driven the sales amount of the E-business. Obviously, combine network shop and chain pharmacy their own advantages together, it is interdynamic to strengthen, help to launch multi-channel marketing, and can reduce comprehensive cost effectively. (Zhao XiangYang) Sublime words with deep meaning @Wang Ran (apt triumphant capital limited common CEO) : 1)E-business commercial affair at first, retail at first retailing online, commercial affair and it retails most basic characteristics to be low to buy high, have gross profit of health to sell for; 2)Preferably spend others' money precipitating one's own user and brand, instead of turning around; 3)Can use and don't build to socialize by oneself when serving, because 99% of the companies can not turn into the society. @Li Kaifu (innovative workshop's Chairman) : The suggestion for entrepreneur: 1)Pay attention to user's experiencing, don't be too complicated; 2)User's behavior of the follow-up investigation, are experiencing optimally constantly; 3)There are 5~7 kinds of most people's commonly used services, let your service become these 5~7 kinds; 4)Believe in and like the person that and can be complementary to work together you, and delegate power and let them do the thing that they are good at; 5)Choose the investor, can't only see valuation; 6)Bind with investor's interests. @Bai WenTao (Shenzhen shares the partnership business of investment to carry out the partner) : How did the good group smelt? 1)Pay attention to result and efficiency, give consideration to the course; 2)Let group members construct the own head; 3)Let group members throw oneself into the project that it is keen on; 4)Use the best person in the best opportunity; 5)Equilibrate challenge goal and realistic goal; 6)The group believed in you, and let them know conscientiously; 7)The project of ending and failing trains innovation correctly, properly; 8)Don't provide all answers, train group members to think independently. @Wang Shutong (the CEO of Dunhuang net) : Have a lot of people start an undertaking, follow wind, what be potential instantly and what hot, start an undertaking in some fields. But this field may not be that he likes or really needs. A pair of American brother and sister, they solve a problem urgently to be solved of oneself, by the way has accomplished the undertaking too. So, it is not an empty verbiage to proceed from user, you must know the urgency of the user's needs, and guarantee the necessity of one's own products. @Luo JinDe (reform Bandung(Beijing) General manager of limited company of investment) : The way that the entrepreneur survives: 1)Have lofty ideals, does not idealize; 2)Source of revenue (sell anything and make money) Clear; 3)The commercial mode should be simple (do not pay much time, money first and then have incomes, unless you can melt the fund; 4)Seek survival first, aspire for stability again, pursue to develop; 5)There don't be Vanity (apply money, energy to the place that can create income; 6)Take the lead to take action, don't discuss the plan every day; 7)In order to care about it instead of censuring; 8)Turn company's goal into everybody's goal.


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