Food security: It is not enough to only prohibit performer and celebrity

Food security: It is not enough to only prohibit performer and celebrity
Food security: It is not enough to only prohibit performer and celebrity
A few days ago, State Bureau of Radio,Film and Television, State Administration of Industrial and Commercial, Ministry of Public Health, national food medicines supervise the administration bureau, State Administration of Traditional Chinese Medicine jointly issuing " notice on further strengthening the medical treatment of broadcast and television and advertising supervision of medicines ", honoured guest it is forbidden to engage the personage not possessing operation qualification to take on medical treatment, health programming, forbid performer and social celebrity to preside over medical treatment, health program. Undoubtedly, instantly, many healthy programs, popularize health knowledge, offer a banner of medical information to the authority typing for the public on the surface, doing commercial propaganda for some medicines enterprises or medical organizations actually, earn the great amount of advertising expense. Some TV stations engage some performers or social celebrities " Advise by using one's own experience as an example " . What is the TV station to think this woolen cloth? Easy to understand, should really ask those true and practical medical experts to go out of the mirror, it is hard to tell whether please must move, because the real expert, in order to safeguard personal reputation, will not totally obey the manipulation of the program organizer either. By contrast, those " imitative experts " according to the artistic skills But extremely apt to poison and bewitch and cheat the public. View think from then on, five ministries and commissions such as State Bureau of Radio,Film and Television, Ministry of Public Health,etc. issue " forbid performer and social celebrity to preside over medical treatment, health program " Prohibition,to controlling instantly medical treatment that be mixed the genuine with the fictitious, healths program last doses of medicines violent. But the author thinks, " forbid the performer, social celebrity to participate in the health program " ,It is difficult for such a prohibition to take off the suspicion of treating the head when the head aches. How to define at first " Performer " Or " social celebrity " It is a question. So, are only staring at " forbid the performer, social celebrity to participate in the health program " It is not enough. The relevant functional department also needs to think out better countermeasure, let the health program have no chance to become " salesperson's decoy " that some groups obtain the interests . Really offer accurate health care information to the public, realize it from commercialization to return of public service, it is the scheme getting a permanent cure.


|